Enabling the capacity to act, by design.

We are agency

Enabling the capacity to act,
by design.


A human-centred design practice

AGENCY is a human-centred design practice with extensive experience in consulting, coaching and advising organisations globally. Based in Singapore, we solve complex challenges using a strong design strategy lens, which has its roots in the methodologies of Design Thinking, Lean Startup and behavioural insights.

AGENCY is the catalyst that brings new strategic interventions to companies that will kickstart innovation through a change in internal norms and behaviours, thus reframing how our clients approach and solve for their challenges. We aim to bring not only impact to the market, but also transform structures, processes and people along the way. We use design as a tool for empathy, enablement and mindset change.

Pete and Lishan have led innovation and transformation projects across both the public and private sectors in healthcare, mobility, infrastructure, ageing, media, digital/physical service design, FMCG and financial services. AGENCY has over 20 years of combined experience at the forefront of the design and innovation industry, most recently as part of IDEO Singapore.


The clients we work with

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I valued the level of rigour in idea generation and creation. Their magic is in their ability to look at a whole bunch of information (including data points not previously considered) and identify needs. Take them, design answers and they actually deliver them!
— GM Customer Experience, Australian Bank